UN Women Empowers Marketers

UN Women and the Ministry of Gender have given out supplies to EduCare Liberia, the group that will be implementing a mobile money banking and training for selected market women in Liberia.

The supplies would be used to build the capacity and improve on skills of marketers on how to manage their businesses as well as how to operate orange mobile money as another opportunity to strengthen marketer’s financial capacity.

Some of the supplies include: Orange mobile money T-Shirts, copybooks for training, and chairs amongst other things to be used by orange money agents.

The initiative targets seven hundred-fifty (750) women from thirty markets in Liberia (twenty-eight market in Montserrado, one market in Margibi, and one market in Grand Bassa).

The fund for the materials supplies was made available by the Embassy of Sweden through UN Women.

In order to facilitate the smooth implementation of the project with Educare Liberia, UN Women has procured training and sensitization supplies for the project communities and beneficiaries in Grand Bassa, Margibi and Montserrado Counties.

Handing over the supplies to Educare Liberia on Wednesday in Monrovia, UN Women Operations Manager, Yawo Maglo said UN Women remains strategically positioned in responding to the needs of women entrepreneurs and is also committed to ensuring strengthened partnership with civil society to improve and diversify livelihood options for women and adolescent girls.

According to him, the supplies are intended to be delivered to project sites for use by the community and project beneficiaries.

“A big thank you to our donor, the government of Sweden, for their financial contributions in support of the economic and social empowerment of Liberian women and girls. I would also like to take this time to congratulate Educare Liberia for being a strong and committed partners of UN Women,” he said.

Maglo further said, “we have achieved a lot together since 2010, and we look forward to seeing change in the lives of our beneficiaries.”

Receiving the items on behave of Educare Liberia, Educare Project Manager, Nelson Kanneh thanked the organization for being supportive in responding to women issues promising that the supplies would be used for its intended purpose.

According to him, this would focus on impacting beneficiaries of the project and not the institution because, “we are training them, giving them the best support and empowering them to see how best they can build their capacity in the market place.

Don’t under estimate market women; they are one of the parlors that is vital to nation development, so we need to empower and give them the best opportunity.”

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